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Keywords: Multi-group analysis
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Journal Articles
Understanding collaborative consumption behavior in the context of car-sharing: an ethical perspective and empirical analysis
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (3): 411–431.
Published: 26 November 2025
... between belief and norm post-COVID-19 suggests that consumers now recognize the importance of considering others’ welfare in addition to their environmental concerns. The multi-group analysis highlights the increased importance consumers assign to an ethical perspective post-COVID-19 when engaging...
