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Keywords: Multimedia
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (5): 326–327.
Published: 01 August 2008
... Audience (1st ed.) . Hoboken, NJ : John Wiley & Sons 2008 . 219 pp. $24.95 (hardback) www.wiley.com © Emerald Group Publishing Limited 2008 --> Communication management Multimedia Communication technology According to co‐authors Brian Reich and Dan Solomon...
