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Keywords: Multinational products
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Journal Articles
Country of origin factors influencing US consumers' perceived price for multinational products
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (6): 445–454.
Published: 07 September 2012
...Jung Ha‐Brookshire; So‐Hyang Yoon Purpose In response to the popularity of multinational products with limited information on countries of origins, this study aims to explore factors influencing consumers' perceived prices for multinational products. Design/methodological approach The study...
