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Keywords: Multiple discriminant analysis
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (7): 551–563.
Published: 09 November 2015
... comparison and multiple discriminant analysis across a sample of 700 students in a public higher learning institution in the Federal Territory of Labuan, Malaysia, using the convenience sampling technique. Findings – Empirical results via multiple discriminant analysis discovered that imperative...
