...Francisco Tigre Moura; Charlotte Maw Purpose Artificial intelligence (AI) has reached creative industries such as music. Algorithms now produce high-quality artistic content (e.g. original songs), for hedo consumption and utilitarian business applications. While available literature to-date...

...Vijaykumar Krishnan; Karen A. Machleit; James J. Kellaris; Ursula Y. Sullivan; Timothy W. Aurand Purpose – The purpose of the paper is to develop and test a psychometrically valid scale for musical intelligence as an individuating variable. This scale can elicit individual differences...

...Geoffrey P. Lantos; Lincoln G. Craton Purpose The purpose of this paper is to provide a model of consumer response to music in broadcast commercials outlining four variables (listening situation, musical stimulus, listener characteristics, and advertising processing strategy) that affect...

...Lincoln G. Craton; Geoffrey P. Lantos Purpose The purpose of this paper is to identify the causes and implications of potential negative consumer response to music in broadcast commercials. It aims to accomplish this by introducing a new consumer response variable, attitude toward the advertising...

...Steven Lysonski; Srinivas Durvasula Purpose Illegal downloading of music has become an inexorable and rampant activity particularly among college students who have been little deterred by industry legal actions. The purpose of this research is to examine the present state of downloading and how...

...Richard Yalch; Eric Spangenberg Describes an experiment conducted comparing the effects of background and foreground music on clothing store shoppers. Concludes that choosing to play store music solely to satisfy customers′preferences may not be the optimal approach; instead music should be varied...

...Gail Tom Discusses the use of hit music, parodies of hit music, and originally scored music for products advertised in television commercials. Examines the results of a study undertaken to determine the role of music as a memory factor. Summarizes that music created specifically for a product...