Keywords: Musical engagement (ME)
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Journal Articles
Journal of Consumer Marketing (2016) 33 (6): 417–427.
Published: 12 September 2016
... and ensuing music-related behaviors, remain nebulous to date. This study aims to develop the concept of consumers’ musical engagement (ME) and explore it within a broader nomological network of conceptual relationships. Design/methodology/approach To investigate the research gap, the authors deploy...

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