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Keywords: Native Americans
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2007) 24 (5): 261–263.
Published: 07 August 2007
..., Asian Americans and Native Americans. Design/methodology/approach This article examines data from published research, personal interviews, and government statistics to have a clearer picture of the myths and facts surrounding each group. Findings Some groups can be reached more efficiently...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2006) 23 (1): 4–5.
Published: 01 January 2006
...Joyce M. Wolburg Purpose The intent of this article is to show why the use of Native American mascots, logos, and nicknames by sports teams perpetuates depictions that are perceived as harmful and racist by Native Americans. Design/methodology/approach This article examines data from published...
