.../variety seeking and shopping enjoyment positively influenced, whereas need for cognition had a negative effect on impulse-purchase activity. Two distinct segments of impulse buyers emerged: anxious and innovative shoppers. Anxious shoppers were higher in anxiety, PFP and compulsive buying, whereas...

... considered for the basic and extended conceptual models advanced in this paper are consumer intrinsic drivers and inhibitors (e.g. approval motivation), as well as processes, with high relevancy to choice behavior and potential interaction effects (e.g. need for cognition and lay rationalism). All constructs...