Keywords: Negation-based inference making
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“Less than” vs. “not more than”: framing the upper limit of a service cost estimate using a negation versus an affirmation influences perceived service cost

Sudipta Mukherjee
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (5): 562–578.
https://doi.org/10.1108/JCM-06-2023-6083
Published: 13 May 2025
.... Sudipta Mukherjee can be contacted at: mukherjee@csus.edu 03 06 2023 27 02 2024 22 07 2024 10 09 2024 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Service cost estimates Framing Negation-based inference making Service...
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Includes: Supplementary data
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