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Keywords: Network effects
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (1): 4–16.
Published: 25 January 2013
...: What are the key predictors of attitudes toward blogging? What is the relationship between attitudes toward blogging and propensity to blog? We used the Theory of Network Effect (Metcalfe, 1980) and Diffusion of Innovation Theory (e.g. Rogers, 1983, 1995) to provide a foundation...
