...Carlos Flavián; Raquel Gurrea Purpose The purpose of this paper is explain how the advent of the internet not only affects the way in which newspapers work, but also has an impact on readers' behavior. This research seeks to identify the readers' motivations as the key determinants of the attitude...

... researchers or respondent biases that cannot be controlled. © Emerald Group Publishing Limited 2005 Opinion polls Politics Marketing strategy Research Bias Newspapers For many decades, tales of both real and mythical accomplishments of marketing research companies are credited in some...