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Keywords: Non-alcoholic beer
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (6): 625–638.
Published: 06 April 2023
...., 2016 ; IWSR, 2021 ; Myles et al., 2020). As some craft brewers have started to produce more NLABs the segment is starting to see real growth. In the USA in 2020, the non-alcoholic beer segment grew by 34.8% and rose to $1.7bn (IWSR, 2021). Even as NLABs are seeing growth, especially within...
