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Keywords: Norm activation theory
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Journal Articles
Journal of Consumer Marketing (2025) 42 (7): 1039–1058.
Published: 14 October 2025
... of waste Norm activation theory Behavioral engagement intention Behavioral avoidance The United Nations’ Sustainable Development Goals (SDGs) focus on climate change (SDG-13) and responsible consumption and production (SDG-12) as essential frameworks for safeguarding human existence on Earth...

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