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Keywords: Nostalgia marketing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (5): 686–700.
Published: 24 February 2026
... when the scope of nostalgia marketing is expanded to include those without personal experience. By modelling historical nostalgia as a form of experience, the research contributes to nostalgia theory by demonstrating how historical nostalgia operates across affective, sensory and experiential...
