...Deidre Popovich; Natalia Velikova Purpose The purpose of this study is to examine how consumers perceive nutrition labeling on wine and how this information impacts healthiness perceptions of wine. Design/methodology/approach A series of four experiments focused on healthiness perceptions...

... by better understanding how healthier nutrition choices can be encouraged. Other methods of giving consumers more holistic information include formats in which caloric content is accompanied by the equivalent amount of physical activity or exercise needed to offset the calories. This research, however...

... food marketers to clarify consumer insights that can be used for targeting particular food shopper segments. Nutrition Diet Health Calories Latent class Deidre Popovich can be contacted at: deidre.popovich@ttu.edu Health policy experts and marketers alike seek to understand...

... at home, cluster analysis to identify segments, and analysis of variance to analyze differences between clusters. Findings The results show that, for food in general, nutrition and impact on weight are more important than value for money, ease of preparation and taste. However, for vegetables, while...

... to consumers in their intention to buy a food. Findings The results suggest that the single most important health benefit influencing purchase intentions is high nutritional value. If two health benefits are to be promoted, for the total sample the most effective combination would be high nutritional value...

...Torben Hansen; Ashesh Mukherjee; Thyra Uth Thomsen Purpose This paper aims to investigate the effect of anxiety on information search during food choice and to test a key moderator of the effect of anxiety on search, namely attitude towards nutritional claims. Design/methodology/approach...

... to make some trade‐offs between taste and nutrition level, the interaction of motivation and taste is non‐significant, suggesting that taste remains quite important even for these nutritionally motivated consumers. Therefore, it is likely that the menu calorie disclosures will not be sufficient alone...