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Keywords: Obese
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (1): 23–35.
Published: 19 December 2023
... they view as similar to themselves, it is possible that heavy and obese adolescents will react more favorably to plus-size ad characters. Design/methodology/approach Two studies were conducted, one with females aged 12–14 and a second with females aged 15–17. Based on their body mass index, subjects...
