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Keywords: Offline-to-online integration
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (5): 583–595.
Published: 24 July 2024
... in the showrooming context and tested it with data from more than 600 showroomers. Findings Showroomers are inspired in-store by salesperson quality and offline-to-online integration services. Inspired-by is positively related to inspired-to, which in turn drives loyal showrooming behaviour and positive word...
