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Keywords: Omnichannel usage
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 731–742.
Published: 28 May 2025
... to the terms of the CC BY 4.0 licence. Expensive versus cheaper products Showrooming Webrooming Consumer segments Omnichannel usage The rise in internet usage, mobile devices and social networks has significantly altered the traditional purchase decision-making process (Verhoef et al...
