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Keywords: Ongoing search
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (3): 241–254.
Published: 08 May 2017
... and ongoing search (Bloch et al., 1986 ; Dholakia, 1998). Pre-purchase search refers to a consumer’s search for specific information in response to purchase demands, while ongoing search refers to a consumer’s broader information-seeking behavior aimed at maintaining and upgrading personal knowledge...
