...Cristina Calvo-Porral; Nuria Viejo-Fernández Purpose The purpose of this study is to examine whether there are differences in second-hand online shopping behavior driven by the generational cohort. Design/methodology/approach Based on the generational cohort theory, this research examines what...

... females were obtained through an online experiment applying two scenarios that only differ by the use of either a positive or a negative smiley. The appropriateness of both smileys to express positive or negative emotions was pretested in a study with 18 respondents. Findings The findings support...

... strategic, effective and personalized communication strategies, they must first understand whether and how their communications might prompt privacy concerns, so that they can avoid such barriers. © Emerald Group Publishing Limited 2016 Social Mobile Online Privacy personalization...

... Internet Online Social media Social media is the recent craze. Not only did it give conventional media a final blow, but it is already wearing down prior online formats. While most companies jumped on the bandwagon and went social, a majority still see the field as a single medium...

...Marcelo Vinhal Nepomuceno; Michel Laroche; Marie‐Odile Richard; Axel Eggert Purpose This paper aims to explore the association between intangibility and perceived risk using a sample of North American households. This relationship is explored within two purchase environments, namely online...