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Keywords: Online and offline retail store patronage
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (1): 64–78.
Published: 08 January 2018
... 01 2016 27 02 2017 02 05 2017 30 05 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Discount stores Self-image congruence Department stores Online and offline retail store patronage What motivates a consumer...
