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Keywords: Online company responses
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Journal Articles
The effect of online company responses on app review quality
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (1): 110–125.
Published: 05 February 2024
... of online company responses to reviews. Findings This study finds that companies are more likely to respond to reviews with more negative sentiment and higher sentiment deviation scores. Furthermore, while longer company responses improve review comprehensiveness over time, they do not have...
