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Keywords: Online customer review
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (2): 230–241.
Published: 01 February 2022
... modeling Gradient boosted decision tree Customer review LDA Machine learning Online customer review The information available on products/services in reviews can assist customers in purchasing decisions, product recommendations and evaluating criticisms (Hong et al., 2017 ; Herhausen...
