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Keywords: Online information source
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Journal Articles
The effects of online tactile information source for low-touch products on consumer responses
Open Access
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (4): 364–373.
Published: 05 May 2021
... Three experimental studies were conducted to examine the effect of online information sources (i.e. web communities vs. company websites) in providing tactile information on consumer responses, considering the moderation role of product type in terms of touch diagnosticity (low- vs. high-touch products...
