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Keywords: Online word-of-mouth
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (6): 496–504.
Published: 11 September 2017
... be contacted at: ashleigh.druce@rmit.edu.au 03 03 2017 26 05 2017 05 07 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Online word-of-mouth Viral marketing Social transmission Word-of-mouth (WOM) can have social...
