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Keywords: Opinion leadership
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Journal Articles
Social media advertisements with deposit contracts and fitness club/gym membership: are consumers persuaded?
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (1): 27–38.
Published: 09 November 2020
... 06 2020 30 09 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social media Consumer behavior Advertisement Theory of planned behavior Opinion leadership Opinion seeking Obesity is a global epidemic and is a predisposing...
