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Keywords: Opinion seeking
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (1): 27–38.
Published: 09 November 2020
.../gym would prefer deposit contracts with goals of a) losing 5% of your weight, b) losing 10 pounds of your weight and c) exercising at the fitness club/gym 75 min each week as compared to no contract or a regular contract. Opinion leadership and opinion seeking are positively related to intentions...
