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Keywords: Optimum design
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (2): 157–168.
Published: 23 March 2010
... a category as opposed to picking up their usual brand, more than one‐third of the brands displayed are completely ignored. However, a unique appearance consistently helps attract shoppers' considerations and drives purchase (Young, 2008). Packaging Design Optimum design Consumer behaviour...
