...V. Aslihan Nasir; Fahri Karakaya Purpose – The aim of this study is to examine profiles of consumers in organic foods market segments and determine their attitudes toward organic food consumption. Consequently, we explore whether there are differences among these consumer segments in terms...

...Yanfeng Zhou; John Thøgersen; Yajing Ruan; Guang Huang Purpose This article aims to study the role of personal values as moderators of the antecedents of consumers' “green” buying intentions in the context of Chinese consumers' inclination to buy organic food. Design/methodology/approach...

...Justin Paul; Jyoti Rana Purpose The main objective of this study is to understand the behavior of ecological consumers and their intention to purchase organic food. The study aims to determine the factors influencing consumer behavior towards organic food. Design/methodology/approach...

...Leila Hamzaoui Essoussi; Mehdi Zahaf Purpose Substantial changes in the organic food sector and recent studies on the Canadian organic food market are showing promising trends. However, community organic food markets are different from organic food mainstream markets. In a domain growing...