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Keywords: Organic private label brands
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (2): 191–200.
Published: 07 January 2021
... versus standard PLBs. Originality/value This study tests how an organic label impacts the PVFM and brand loyalty for the PLBs. Brand loyalty Organic private label brands Perceived value for money Organic products have become increasingly important in retail markets. In 2018...
