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Keywords: Organic products
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Journal Articles
A content analysis of organic product package designs
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (4): 441–448.
Published: 29 May 2019
...Polymeros Chrysochou; Alexandra Festila Purpose Do the package designs of organic products differ from those of conventional products and which package design elements are used more systematically in organic products? This paper aims to address this question by exploring the package design...
