Keywords: Organizational effectiveness
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Journal Articles
Journal of Consumer Marketing (2002) 19 (6): 524–526.
Published: 01 November 2002
...Janis Dietz Jim   Collins . Good to Great . New York : HarperCollins   2001 . 300 pp.   $27.50 Strategic planning Organizational effectiveness Leadership Growth By way of full disclosure, I admit to a conflict of interest about Good to Great. I read...
Journal Articles
Journal of Consumer Marketing (2002) 19 (6): 526–530.
Published: 01 November 2002
... Organizational effectiveness Strategy Customer orientation This book is must reading if you seek creative, interesting business strategy ideas! It is easy to read and full of excellent examples. The authors “knew” consumers wanting price and quality desired the lowest price available, the highest quality...

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