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Keywords: Outsourcing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (6): 386–387.
Published: 12 September 2008
...Marianna Sigala Alison Williams and Roddy Mullin . The Handbook of Field Marketing: A Comprehensive Guide to Understanding and Outsourcing Face‐to‐face Direct Marketing . London : Kogan Page 2008 . 241 pp. , ISBN: 978‐0‐7494‐5025‐0 US$60,00 © Emerald Group...
