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Keywords: Over-satiation
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (5): 354–363.
Published: 08 August 2016
... 01 2016 11 04 2016 23 04 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Advertising Brand evaluation Goals Over-satiation Applying this principle to the current topic, it is reasonable to predict...
