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Keywords: Overweight
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (1): 23–35.
Published: 19 December 2023
... were classified as of small/average size or overweight/obese. Ads featured either a thin, average-size or plus-size character, and promoted either a healthful or an unhealthful snack item. Findings In general, small/average size female adolescents responded more favorably toward thin characters...
