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Keywords: Ownership
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Journal Articles
Symbolic value and sustainable choice: consumer segments in the wedding dress market
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 980–995.
Published: 04 September 2025
... Symbolic value Wedding Consumer behaviour Sustainable fashion Ownership As sustainability becomes a global imperative, the wedding industry, long associated with excess, faces a profound tension between symbolic value and environmental responsibility. The wedding dress represents not merely...
