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Keywords: PLS-SEM
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Journal Articles
Journal Articles
Journal Articles
Journal of Consumer Marketing (2022) 39 (2): 166–179.
Published: 02 February 2022
.... PLS-SEM Customer satisfaction Service-dominant logic Motives Relationship quality Brand community engagement Brand community Research findings indicate that 70% of the consumers are willing to disclose their brand-related knowledge with their fellows on social media. This is particularly...
Journal Articles
Journal of Consumer Marketing (2021) 38 (5): 552–564.
Published: 09 August 2021
.... Understanding the extent to which collecting behaviors impact life satisfaction will shed light on an area of consumer psychology that has, thus, far gone unexplored. Life satisfaction Materialism Identity theory Identity salience Collecting behavior PLS-SEM Consumer collecting behavior Collector...
Journal Articles
Journal of Consumer Marketing (2021) 38 (1): 1–14.
Published: 23 November 2020
... sites (i.e. Amazon.com) allow for social networking opportunities. Although some companies have been successful with social commerce efforts (i.e. Dell, Starbucks), others have not (i.e. WalMart; Liang et al., 2011). Personalized advertising Social media PLS-SEM Brand love ©...
Journal Articles
Journal of Consumer Marketing (2020) 37 (5): 473–486.
Published: 18 March 2020
.... Design/methodology/approach Two studies are developed to test the model using partial least squares structural equation modeling (PLS-SEM). Additionally, cluster analysis, multi-group analysis (MGA) and serial mediation tests are also conducted to provide better insights into the results. Findings...
Journal Articles
Journal of Consumer Marketing (2019) 36 (7): 939–947.
Published: 04 September 2019
... can be contacted at: cindyrippe30@gmail.edu 18 11 2018 20 06 2019 15 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Anxiety Retailing PLS-SEM Avoidance Self-gifting Insecure attachment Self-gifting...

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