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Keywords: Paid membership program
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (5): 626–638.
Published: 03 March 2026
... subscription. Originality/value This study enriches research on paid membership programs by incorporating retail spatial structure into paid membership acquisition and highlights the role of physical store environments in the effectiveness of paid membership program. Corresponding author Yuchen Xu...
