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Keywords: Parasocial interactions
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (5): 653–674.
Published: 23 February 2026
...Eugene Cheng-Xi Aw; Angeline Gautami Fernando; Saju Balakrishnan; Umayal Palaniappan; Booshnam D. Purpose The purpose of this study is to provide a systematic review of consumers’ parasocial interaction ( PSI ) and parasocial relationship ( PSR ) with online influencers. This study aims...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (7): 895–908.
Published: 12 September 2020
..., grounded in the theory of parasocial interactions and celebrity endorsement, aims to propose a framework of antecedents and outcomes of parasocial interactions with celebrities on social media. Design/methodology/approach Using an experimental survey-based approach, this study collected 270 usable...
