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Keywords: Parental styles
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Journal Articles
The influence of parental styles on children's consumption
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (4): 320–327.
Published: 21 June 2013
...Joseph Z. Wisenblit; Randi Priluck; Stephen F. Pirog Purpose This study aims to examine parental styles based on levels of nurturing and authoritarianism to determine mothers' awareness of children's media exposure, likelihood of setting media and consumption limits and communications...
