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Keywords: Partitioned pricing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (5): 529–538.
Published: 12 August 2019
...Jungsil Choi; Dorcia E. Bolton; Marija Grishin Purpose This paper aims to explore how temporal distance influences the evaluation of partitioned pricing. Design/methodology/approach The effect of temporal distance on the effectiveness of partitioned pricing is tested using data collected...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (4): 353–365.
Published: 11 June 2018
...Jody L. Crosno; Annie Peng Cui Purpose This research aims to represent an initial exploration of how partitioned pricing influences consumers’ purchase decisions of new versus used products from the theoretical perspectives of prospect theory and gain/loss decision frames. Design/methodology...
