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Keywords: Partnerships
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2005) 22 (7): 445–446.
Published: 01 December 2005
...Sylvia Keyes Bill Hare . Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney . New York, NY : AMACOM 284 pp. $24.95 www.amacombooks.org Partnerships Merchandise versus Merchandising Specialist Who knew or cared what was happening? “In 1994...
