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Keywords: Payment method
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Journal Articles
Journal of Consumer Marketing (2019) 36 (4): 484–493.
Published: 02 April 2019
...Aruna Divya Tatavarthy; Kanchan Mukherjee Purpose Unlike point of purchase behavior, not much is known about how payment method impacts post-purchase behavior, especially for durable goods where user experience can last over long periods. The purpose of this paper is to link two strands...

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