Keywords: Peer
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Journal Articles
Journal of Consumer Marketing (2019) 36 (5): 539–550.
Published: 12 August 2019
... age = 15.3 years, 48.7 per cent female) Australian adolescents. Based on the theory of planned behavior, the role of attitudes, subjective norms and perceived behavioral control in adolescents’ binge drinking intentions were examined. Potential moderating effects of peer and parent drinking behaviors...

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