... Structural topic modeling Digital trust Peer influence Sustainability Teenagers Teenagers (adolescents) drive billions of dollars in sales as consumers and as significant influencers in family purchase decisions across industries, including electronic goods, personal care, apparel, perfumes, fast...

...., 2023). As a result, the SF attitude–behavior (A-B) gap is still unresolved (Govind et al., 2019 ; Kaur et al., 2023) and ethical consumption in fashion remains a “myth” (Carrigan and Attalla, 2001). As recently stated: Peer influence is crucial to maintaining ethical...

... media) and offline (cosmopolitanism, global self-identity and green peer influence) groups predicted Indian consumers’ perception of sustainable fashion, behavioral intentions and eWOM. Research limitations/implications A better discernment between social identity versus self-identity and social...