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Keywords: Perceived consumer effectiveness
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Journal Articles
Investigating the antecedents of pro-environmental customer behavior: the role of gender in the food industry
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025)
Published: 20 June 2025
... rights only Gender Food industry Perceived consumer effectiveness Pro-environmental customer behavior Sense of obligation Third-party certification In recent decades, consumer interest in environmental issues has grown significantly in the USA and Western Europe (Nie et al...
Journal Articles
The impact of message framing and perceived consumer effectiveness on green ads
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (4): 386–396.
Published: 13 May 2021
...Ceren Ekebas-Turedi; Elika Kordrostami; Ilgım Dara Benoit Purpose The purpose of this study is to investigate the impact of ad message framing (self-benefit vs other-benefit messages) and perceived consumer effectiveness (PCE) on green advertising effectiveness. Design/methodology/approach...
