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Keywords: Perceived deceptiveness
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (5): 469–483.
Published: 21 June 2021
...Haithem Zourrig; Mengxia Zhang; Kamel El Hedhli; Imene Becheur Purpose This study aims to apply McCornack’s (1992) information manipulation theory to the context of fraud and investigates the effects of culture on perceived deceptiveness. Design/methodology/approach In total, 400 Chinese...
