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Keywords: Perceived popularity
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Journal Articles
Seeing is buying: should offline retailers use shelf-based scarcity to sell products?
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (3): 359–379.
Published: 13 February 2023
... intentions for hedonic products. The positive influence of SBS cues on purchase intentions is more pronounced for low-involvement products than for high-involvement products. Perceived popularity and perceived quality mediate the relationship between SBS and perceived consumption risk for utilitarian...
