..., the study assesses the mediating role of consumer confusion in the relationship between information overload, choice overload and OSCA . Additionally, it also explores the moderating impact of the perceived risk on the relationship between consumer confusion and OSCA . Design/methodology/approach...

..., as “if everyone is trying it, it must be good.” Popularity and quality inferences help consumers reduce perceived risks (Biswas and Biswas, 2004 ; Kim and Min, 2014). Thus, SBS promotes inferences of popularity and quality, reducing risk perception. We propose that serial mediation occurs, such that: H4...

..., along with travel motivations and travel perceived risk. Findings The study provides valuable information regarding the Western and Asian senior markets. Subjective age dimensions prove to be related with seniors’ behaviors (perceived travel risks). The present study also demonstrates...

...Zhe Zhang; Yuansi Hou Purpose The purpose of the study is to explore the effects of two dimensions of perceived risk (functional and emotional risk) on two types of consumer information search (ongoing and pre-purchase search) in the context of innovative products and services and examine...

...Marcelo Vinhal Nepomuceno; Michel Laroche; Marie‐Odile Richard; Axel Eggert Purpose This paper aims to explore the association between intangibility and perceived risk using a sample of North American households. This relationship is explored within two purchase environments, namely online...

...Ho Huy Tuu; Svein Ottar Olsen; Pham Thi Thuy Linh Purpose This study aims to discuss and test the combined role of perceived risk, objective knowledge and certainty as moderators in the satisfaction‐loyalty relationship. Design/methodology/approach The authors use survey data of 387 Vietnamese...