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Keywords: Personal growth
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Journal Articles
Occupational dream pursuit: decision making and consumption behaviors
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (4): 319–327.
Published: 12 June 2017
... the narratives of the informants. Research limitations/implications This study highlights the role of positive emotions, personal growth, consumption motives and behaviors in ODP. Originality/value Dreams give individuals a sense of purpose and being. Although conventional wisdom acknowledges...
